The emotive relationship between a brand and their consumer is the beginning of a romance which has the power not only to build trust and recognition within an industry, but to create desire, ignite imagination, and spark a connection which allows businesses to capture the hearts of their audience. Good branding is all about falling in love.
As a designer I believe that bravery is often rewarded, be it courage to loom on the edges of traditional design protocol, or confidence to communicate with a simple and refined visual vocabulary. Discovering and developing individual brand personalities is at the heart of my creative process.
I’m passionate about helping my clients discover the why behind their branding, and understanding how we can utilise their brand as an instant language to narrate their identity, values, story and purpose.