Brands are, above all, the people behind them. Successful branding means creating value through connecting with people on an emotional level, making businesses more personal. This requires innovative thinking which relates not only to aesthetic decisions, but activating the hearts and minds of your audience.
I work alongside artists and business to create unique identity design, including logo design, custom typography and illustration. This can be translated in limitless ways, but most often through packaging design, business cards, signage, publication, and online platforms. Find out more about the services I offer below.
Custom Typography
Typography is the primary tool to showcase your brands personality. As we examine the future of engaging, powerful and relevant branding, we can see typography being harnessed in unique and innovative ways. Successful branding utilises custom and bespoke typography to articulate a narrative which is distinctive, intentional, and uniquely their own.
Consider the phrase ‘it’s not what you say but how you say it’. In the world of communication design this couldn’t be more true. Typography is your brand’s superpower. It will elevate any concept, project or business with the ability to speak for itself without the need to be explained by words.
Logo Design
Perhaps the most influential component of logo design is it’s ability to cultivate loyalty. When people begin to associate your logo with certain ideas, memories and emotions, your brand will have successfully set themselves apart and established an ongoing relationship with their consumer. As the foundation of your brand’s identity, your logo will promote trust, familiarity and recognition within your industry.
Setting the stage for the elements which make up your identity such as colours, tones and typography, your logo communicates an instant language which articulates your values, connects you to your community and asserts the quality of your business. Successful logo design will establish a marketable identity, a consistent brand experience and a convincing brand personality.
Illustration
Illustration has the ability to enrich a brands visual language and unfold a brand’s story beyond a preliminary brand mark. Whether it is used as a central part of your logo design or as an extension of your identity, illustrative elements help to reinforce the personality of your brand, and can be as distinctive to your design as the logo itself. Including illustration in your branding project will also broaden the possibilities of design choices when considering expanding your identity across other printed and digital media such as packaging, signage, websites and social media.
Businesses of all sizes can benefit greatly from the use of illustration, and it’s knack for simplifying complex concepts and enhancing key qualities and quirks of your brand’s identity, like playfulness, elegance or nostalgia.
Branding Manual
Consistency is everything when it comes to meaningful and memorable branding. A branding manual is an additional resource which will assist you in carrying out your branding successfully and consistently across all of your platforms. This will incorporate all of the new ingredients that make up your identity design, and act as a recipe for how to use them.
Elements included can vary between jobs, but typically incorporate your brand’s colour palette, fonts, imagery, tone of voice and messaging, as well as how your brand uses language and emotion to translate their identity. This will assist your brand in remaining recognisable, familiar and reliable in the eyes of your target audience, and ensure that you don’t confuse your consumers with an inconsistent narrative.